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麦当劳计划回馈老顾客

线话英语|2016-12-15 14:20:18

 

 
 

Later this year or by the start of 2017, McDonald's plans to launch a rewards program for all of its Big Mac lovers.

今年年末或明年年初,麦当劳计划启动“麦迷”回馈计划。

 

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"We"re working on a customer-designed loyalty program that we think will be as good as there is out there in the marketplace," said Mike Andres, president of McDonald's USA.

据美国麦当劳业务总裁麦克·安德烈斯表示:“我们正在计划”顾客忠诚项目”,它与现代市场运作方式无异。”

 

The loyalty program will most likely be point-based, with points expiring after a certain period of time, encouraging more frequent trips to McDonald's.

 

项目极有可能采用计分积点制,时间节点积分到期,此举将鼓励“麦迷”经常回顾。

 

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